The platform is rolling out a fresh option that enables them to lessen the amount of artificial intelligence-produced media appearing in their feeds. This initiative comes as the platform disclosed that it now features more than 1 thousand million AI-generated clips.
Pilot Phase and Launch
The update is in a pilot phase over the next few weeks before a global release. This development coincides with a surge in content created by AI, spurred by new AI video creators.
The Broader AI Trend
It has been noted that approximately a tenth of the quickest rising video streams on another major platform exclusively feature clips produced artificially. A considerable share of this content is classified as low-quality AI content, a label for substandard, mass-produced content that is typically nonsensical or surreal.
“We know from our community that numerous viewers appreciate content produced via AI tools, from computer-generated images to science explainers, and we aim to provide users the power to see more or less of that, depending on their own preferences,” stated a spokesperson.
Volume and Proportions
TikTok shared that there are currently 1.3 billion videos on its service tagged as made with AI. In total, in excess of 100 million pieces of content are added to the app every day, making clips made by AI a minor part of its complete catalog.
User Control Features
Members will be in a position to reduce or increase the amount of AI content they watch by opening the topic control option in the application and picking AI-made media. Additional categories that can already be adjusted under the filter encompass news, fashion, beauty, and dance.
Platform Guidelines
Its guidelines require users to identify “realistic” artificially created content, and it prohibits malicious fake videos of celebrities or critical incidents. Any realistic AI video that is without a tag can be removed under its community policies.
In addition, the app will now attach an “AI-made” tag to content created with its proprietary AI systems, or flagged by an collaborative effort for recognizing artificial media. This action is intended to stop users from attempting to circumvent the labeling process.
Educational Initiatives
TikTok is additionally launching a $2m awareness program for experts and organizations to develop educational content about ethical AI use. This program will benefit non-profit groups focused on teaching computer science.
Content Safety Approach
TikTok has supported its content review process, during debate over plans to lay off hundreds of safety staff in the UK. TikTok is set to eliminate 439 jobs in its content moderation department in the UK capital, with labor groups and internet security professionals voicing alarm that humans are being replaced by AI moderation.
A trust and safety lead explained that people-led review would remain essential, but AI can protect employees by removing the most harmful content before it has to be seen by staff. The platform reported a 76% decrease in disturbing and violent content handled by human moderators over the past year due to the use of its machine learning processes.
“We think that it’s essential to integrate people and machines to maintain a secure environment,” the official commented. “We’ll have people as involved in the system, but we further consider it’s very important to limit contact with harmful content as quickly as possible, which is the area in which a extensive automated help is really helping us work at speed.”
